Strategic Marketing, Data analysis, Media Planing, Social Media Management, Budget allocation and management, and Relationship management

Flashtalking, MOAT, and Audience Project

• Spearheaded innovative digital marketing strategies aligned with business goals and customer needs, increasing effective reach by 183% in social media within 2 months;

• Implemented media strategy resulting in a 266% increase in lead generation within 6 months;

• Coordinate regularly with external online advertising marketplaces, such as Meta, Pinterest, Google, and others, to improve brand visibility and business goals;

• Presented, guided, and up-skilled brand managers on the importance of content marketing, including industry trends and best practices to ensure high-quality outputs;

• Successfully onboarded and trained new media teams, including managers, facilitating seamless integration into diverse teams.

• Developed comprehensive ongoing pacing reports adopted by multiple media teams, focusing on content performance metrics, data analysis, and insights to improve engagement and refine marketing strategies;

• Collaborated across marketing teams on content production, identifying audience preferences, pain points, and trends to improve performance and streamline marketing processes resulting in a 6 figure (high seven-figure in NOK) in cost savings within 3 months;